I spent much of the initial research portion of the project auditing the existing benefits portal, as well as speaking with clients, stakeholders, and users. To better understand where the opportunities were in this landscape, I interviewed users of the product, several stakeholders, and clients. Each of them brought their own unique pain points that needed to be addressed.
User Interviews
Usability Testing
Competitive Analysis
Compiling the results from the research process to outline the feedback
Based on the feedback and analysis, the following key areas of the website need to be addressed
Simplified & intuitive navigation
Consolidated overview of benefits
Timely & relevant alerts & notifications
Streamlined process for reporting life events
Robust features in a responsive mobile app
Built with a mobile first design process utilzing well known frameworks like Bootstrap & Tailwind to ensure the site displays correctly on all devices.
Ensures websites scale beautifully across larger screens, maintaining balanced layouts, sharp visuals, and efficient navigation for both productivity and immersive browsing.
Tailors layouts for touch interaction and mid-sized displays, balancing visual richness with simplicity for smooth, intuitive on-the-go experiences.
Optimized for small screens with streamlined layouts, readable text, quick load times, and touch-friendly navigation.
The redesigned Benefits Portal successfully addresses the key focus areas identified during the research phase, resulting in a more user-friendly and visually appealing platform. Key improvements include: