I began by speaking with the owners and several users to gain a deeper understanding of where the website was lacking. From there, I conducted usability testing and a competitive analysis to evaluate the current site experience and identify the type of content and information being offered to visitors.
User Interviews
Usability Testing
Competitive Analysis
Based on the feedback and analysis, the following key areas of the website need to be addressed
Refine Navigation
Categorize & Organize Information
Improve User Experience
Enhance Visual Layout
Responsive & Accessible Design
Built with a mobile first design process utilzing well known frameworks like Bootstrap & Tailwind to ensure the site displays correctly on all devices.
Ensures websites scale beautifully across larger screens, maintaining balanced layouts, sharp visuals, and efficient navigation for both productivity and immersive browsing.
Tailors layouts for touch interaction and mid-sized displays, balancing visual richness with simplicity for smooth, intuitive on-the-go experiences.
Optimized for small screens with streamlined layouts, readable text, quick load times, and touch-friendly navigation.